How to Manufacture Insight

Manufacturing Insight Compelling content is insight driven. An insight is knowledge that reframes, clarifies or disrupts a person’s understanding of a subject.  By solving a problem for your audience, you show implicitly that you really want to make their lives better. Your insights might be tied to products or services; they may simply provide instructions…

FOMO: The Only Thing We Have to Fear Is Missing Out

Posted on October 2, 2012 by Kirk Faulkner on behalf of Faith Popcorn FOMO — the “Fear Of Missing Out” — is the insidious feeling that other people are getting more from life than you are. The acronym has been the focus of increasing attention, but the phenomenon is as old as Adam (who ate the…